The Bud Light boycott continues to grow.
But no one saw this coming.
And Bud Light made this jaw-dropping decision on how to respond to the boycott.
Anheuser-Busch Vice President of Marketing Alissa Heinerscheid was the woke ideologue behind the decision to enter the company into a sponsorship agreement with transgender influencer Dylan Mulvaney.
The beer giant’s customer base revolted over the decision to enter into the culture war and use its corporate might to force American society to normalize and celebrate transgenderism.
A boycott ensued.
Country music legend Travis Tritt announced he would no longer serve Bud Light on his hospitality tour bus.
The company’s stock dropped and Anheuser-Busch lost $6 billion in market cap in two weeks.
Company executives scrambled into damage control mode.
CEO Brendan Whitworth released a statement apologizing for taking the Left’s side in the fight to impose transgenderism on America.
The company also announced that Heinerscheid was taking a leave of absence and that Todd Allen was promoted to Vice President of Bud Light.
Excellent news. pic.twitter.com/9f8nMHuSnV
— EJ (@Ejmiller25) April 22, 2023
A video of Heinerscheid explaining her decision to center Bud Light’s marketing campaign on woke ideology only inflamed the situation.
In the video, Heinerscheid explained Bud Light needed to attract a younger audience.
“I’m a businesswoman. I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light,'” Heinerscheid began.
In order to do so, Heinerscheid stated that Bud Light needed to embrace every woke human resources department slogan and present itself as representing “inclusivity, it means shifting the tone, it means having a campaign that’s truly inclusive, and feels lighter and brighter and different, and appeals to women and to men.”
Heinerscheid then complained that only kids who liked to party on college campuses drink Bud Light and that the company needed to appeal to left-wing professionals who put pronouns in their social media bios.
“We had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out of touch humor, and it was really important that we had another approach,” Heinerscheid added.
Going woke proved to be disastrous for both Anheuser-Busch’s bottom line and Heinerscheid’s career prospects.
Deplorable Daily will keep you up-to-date on any developments to this ongoing story.
