Bud Light’s brand is still radioactive to the public.
Management is scrambling to try and save the light beer.
And Bud Light’s CEO sat in stunned silence after he received this shocking offer.
At this point, it appears that Bud Light will never recover from the damage its partnership with transgender influencer Dylan Mulvaney created for the brand.
Anheuser-Busch, Bud Light’s parent company, has given out rebates, tripled its marketing budget, and produced camouflaged bottles to try and win back boycotting beer drinkers.
But consumers are leaving the brand for good, as sales of Bud Light are still plummeting months after the woke controversy broke out.
However, Anheuser-Busch heir Billy Busch has a plan to save Bud Light from oblivion.
He told Outkick host Tomi Lahren that he’s willing to buy the embattled brand from Anheuser-Busch to save it.
“If they don’t want that brand any longer, sell it back to the Busch family,” Busch said. “Sell it to me. I’ll be the first in line to buy that brand back from you, and we’ll make that brand great again.”
Busch said that it was sad to see Bud Light destroy its hard-earned reputation of valuing its customers and employees under the current management.
“That culture is completely gone now,” Busch said. “They knew who their drinkers were. Even my dad at 89 years old, 90 years old, he was still going to the bars selling Budweiser back in those days.”
He previously said that his family would be “rolling over in their graves” if they knew that Bud Light partnered with a transgender social media personality.
“We’ve always cared very, very much about the people in America,” Busch explained. “What made this company great was America, of course.”
Busch noted that the multinational conglomerate that owns Anheuser-Busch has completely lost touch with Bud Light’s customer base.
“When you are a foreign company and you rely on these woke students that are coming out of these local colleges to do your advertising for you, you’re making a big mistake,” Busch added. “You need to go out there and understand who your core customer is.”
Bud Light incinerated decades worth of trust with its customers by partnering with Mulvaney.
But Anheuser-Busch CEO Brendan Whitworth is stubbornly refusing to apologize to Bud Light’s core customers.
He’s lost sight of the values that made the brand the best-selling beer in the country for decades, before it was recently dethroned by Modelo Especial.
The only way for Bud Light to recover from the backlash could be by returning the brand to the Busch family.